April 27, 2018

We thought we would share with you a selection of our favorite books. We each share a short summary of why we chose our books. We found this to be a rewarding experience and hope it inspires you to reflect on your favorite book and why.

The Power of Now

Author: Eckhart Tolle

This book is in a league by itself. While the subtitle says “A Guide to Spiritual Enlightenment”, I found the concepts apply to all areas of life. I found new discoveries along the way. For example, we are not our mind. It is so powerful when you truly internalize his proposition that the present moment, the Now, is where problems don’t exist, you can find your joy, and you embrace your true self.

Stacey Holmes

In Cold Blood

Author: Truman Capote

In Cold Blood was my favorite book I read in school growing up. While the story the book tells is not by any means a friendly one, I appreciated the way Capote presented the characters and information to the reader. This book always stood out to me because of the way it forced me...

April 5, 2018

It Starts with the Roof…

The following podcast (Housing as a Healthcare Investment, Wed, July 27, 2016) and related brief bring to light the issues between housing and healthcare. Dr. Megan Sandel, Principal Investigator with Children’s HealthWatch and Associate Professor of Pediatrics at Boston University, makes a strong, almost irrefutable, case for investing in affordable housing as a way to decrease Medicaid costs. Costs linked to unstable housing include increased hospitalizations, ambulatory visits, dental procedures, mental health care for mothers and special education services for children.

Here are some enlightening facts. In 2014 an estimated 671,000 children age four or under had been homeless at some point. Children’s HealthWatch estimated that these children, as a group, experienced 18,600 additional hospitalizations attributable to their experience of homelessness. The top 5% of hospital users—overwhelmingly poor and housing insecure—are estimated to consume 50% of health c...

January 30, 2018

“Life can only be understood backwards but it must be lived forwards.” – Soren Kierkegaard

The beginning of a new year. It is a time of reflections. Typically we reflect back to the last year and take stock. Here at Magnolia Prime we looked back over 2017 to see how our clients have been utilizing our service. First, we wanted to see what types of notifications are clients sent. Our clients use Magnolia Prime for four different types of notifications:

Notification Types:

  • Event Invite

    • Example: Exercise class will be held today at 2 pm in the fitness room.

  • Reminder

    • Example: Rent is due tomorrow, the first of the month.

  • Announcement

    • Example: We will be testing the fire alarm system tomorrow between 8 am and 5 pm.

  • Maintenance

    • Example: The heater will be shut down for repairs tomorrow from 8 am to 5 pm.

Below you can see how our clients have used the four different notification types. Overall, the distribution is fairl...

December 7, 2017

Mental Illness in the Elderly: An Unrecognized Problem

Seventeen older adults commit suicide every day for one hidden reason: The ignorance towards elders with mental illnesses.

Does our society overlook the mental health issues in the elderly population? Yes. Do we say subconsciously that it is “too late” for them and that we should focus on our youth? Yes, and it is time to create change. We need to raise the awareness of this issue in order to get mental health organizations to better support the aging population. We also need to help the aging population in speaking up about their mental health issues and asking for support.

What was the motive behind the most violent public shooting in American History? Why did 64-year-old, Stephen Paddock, commit such a horrendous crime? Even though no motive has been confirmed, investigators and the public have yet to rule out mental illness or mental disorders, and are often overlooked and not considered as an actual issue in the senior community.


November 17, 2017

Aging baby boomers still want it all, including luxe urban apartment living

As a segment of the growing senior population seeks upscale urban living, an affordability crisis looms

There is an enormity of senior housing challenges now and for years to come. The number of Americans over 80 will double in the next two decades, from 6 million to 12 million.

While a segment of the growing senior population seeks upscale urban living, another segment can’t even afford housing. Currently, the U.S. only serves about a third of adults 62 or older who qualify for housing and rental assistance.

A building boom is needed. While developers are eyeing the wealthier active seniors that want a new kind of urban living community, the general trend is toward increased suburbanization of the elderly population. We will have to confront the real estate issues posed by a growing suburban elderly population that is seeing decreasing wealth. The solution will require many changes to allow for senior affordable h...

September 29, 2017

In the part one of this series, we talked about how Magnolia Prime can help organizations that support the aging population with their emergency preparedness procedures during the watch and warnings phase of a natural disaster.

Now, let’s turn to the recovery phase. We know how important it is to maintain contact with the elderly population to offer reassurance and support. Older victims will need special attention as Texas and Florida recover. This group is affected by disasters well after the rain and other threats have passed. For instance, in the wake of Katrina, the elderly in New Orleans have been dying in higher numbers than usual (1).

Magnolia Prime can help organizations by providing check-in calls in native languages. There is tremendous value to these older victims of hearing a familiar voice and knowing that someone cares. Magnolia Prime also allows you to tell who didn’t answer the check-in call, thereby giving you the opportunity to follow up those people. Peace of mind...

September 19, 2017

Recent events have shown us that natural disasters can occur at any time. Our hearts go out to the victims of Hurricanes Harvey and Irma. Amidst any natural disaster one of the biggest challenges is effective communication. For the elderly population, it can be a matter of life and death. For example, during Hurricane Katrina 71% of those who died were older than 60 (1). Magnolia Prime’s TelebeneficiaryTM service provides organizations, that support the aging population, with an automated communications tool that delivers scheduled, native language messages. We hope that Magnolia Prime will give organizations peace-of-mind knowing they are better prepared to communicate with their residents in the event of a potential disaster. 

In the early stages of a natural disaster, during the watch and warnings, Magnolia Prime can support your emergency preparedness procedures, allowing you to communicate with your residents through use of customized voice messages. Specific features to help...

August 9, 2017

Magnolia Prime recently attended the 14th Annual Silicon Valley Boomer Venture Summit. The theme for this year was, Global Investment in the Longevity Market. We were excited to be able to have a booth, pictured below with Karen Routt, CEO, and Kevin Williams, VP of Business Development. It was a great opportunity to network, meet, hear, and discover. The event brings together entrepreneurs, leaders in the field of aging and the venture community to create a unique forum to explore, share and design products and services that will dominate the baby boomer market in coming years. 

It was invaluable to be in an environment where there was so much focus on the longevity marketplace. Magnolia Prime is not new to this conference. In a prior year, we were a finalist in the business plan competition.

The speakers were abundant and knowledgeable. There was a lot of beneficial networking and a rich variety of vendors with an array of services and products. A portion of the companies, inclu...

July 17, 2017

A close friend recently recommended the book, Being Mortal, by Atul Gawande. She thought it might help me. You see, my mother’s health is failing. She has severe dementia and is in a memory care residence. Gawande’s book has powerful messages and has helped me on the journey I am now on with my mother.

Gawande addresses current end-of-life care and presents a powerful alternative within the medical establishment and in our families. The book focuses on medical procedures and living conditions in later life. Through case studies, stories from his own life, and examples of individual experiences, he builds a strong case for reform.

When discussing living conditions, Gawande speaks to the reality that as people near end-of-life, decisions about their living situation are primarily aimed at ensuring safety at the expense of maintaining quality of life which can vary from person to person. He discusses the evolution of end-of-life living conditions. In the mid 1900’s the majority of deaths oc...

June 27, 2017

Finding Your Tribe 

"Your friends are long-term adventures and are therefore perhaps the most significant thing you can do to add years to your life, and life to your years."

Watch the Ted Talk video here. (19 minutes)

To find the path to long life and health, Dan Buettner studies the world's "Blue Zones," communities whose elders live longer than anyone else on the planet.

What do these communities have in common?


  • They belong to the "right" tribe, i.e., they surround themselves with healthy, trustworthy people.

  • They put family first.

  • They belong to a faith-based community.

Eat Wisely

  • Eat mainly a plant-based diet.

Have the right outlook

  • They take the time to slow down.

  • They know their purpose.

Move naturally

  • Set up their lives so they are constantly nudged into activity.

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Magnolia Prime, Inc.

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