Testimonial

What People Are Saying...

"I had a chance to review the Magnolia Prime and was quite impressed.

By the time I worked through it I found it to be a straight-forward concept for use by our aging society. While a growing number of options are coming to market of interest to both the caregiver and elderly, Magnolia Prime is a solution that can actually be beneficial to users on both sides.

In too many instances the idea of aging translates into difficulties; however, a user friendly technology like Magnolia Prime can help challenges fade into the background. I like the fact that the elderly person only needs a telephone to utilize the service.

This is a fine new technology that deserves serious consideration."

Bruce Bronzan, President, Trilogy Integrated Resources

What's Happening at Magnolia Prime?

Magnolia Prime Expresses Appreciation for Caregivers during November’s National Caregivers Month

PALO ALTO, CA - November 15, 2008 - Magnolia Prime Founder and President Karen Routt is taking this time to express her appreciation of informal caregivers during National Caregivers Month, which is the month of November. Karen said, “As CEOs and Human Resource organizations continue to refine their financials for 2009 they worry about retaining and supporting a valuable group - their caregiver employees. There is no line item for lost revenues or increased expenses due to caregivers being called upon to assist their parents and other elderly loved ones. ”

Karen continues, “In recognition and appreciation of the additional responsibilities informal caregivers provide to our families and communities, Magnolia Prime has identified some web tools and resources that provide support. I hope these tools help bridge the gap between what employers are able to offer their employees who have these responsibilities and what informal caregiver employees have identified on their own.

“I hope care providers explore these sites and find them helpful.”

• Information and Resources Navigation by State (online): Unsure of where to turn for help in your state? The National Center on Caregiving’s Family Care Navigator (sponsored by the Family Caregiver Alliance) is the first comprehensive source of resources developed especially for caregivers.
  
  
• Personal Coaching, Teleseminars and Podcasts: AgeWise Living has developed Generational Coaching™, a coaching method that promotes effective communications between the generations. The website also has newsletters and podcasts with various tips and on topics often of concern to caregivers.
  
  
• Video: Life View Resources has DVDs for purchase that address topics such as stress management of caregivers, coaching tips for giving hands-on care and what they call the “essentials” of caregiving.
  
  
• Support Groups (online): Family Caregiver Alliance is a national leader in education, policy information for caregivers. In addition to making a broad cross-section of on-line resources available to all, the FCA sponsors three online support groups: Caregiver Online Group, Huntington’s Disease and Movement Disorders Online Group and LGBT Caring Community Online Group.

“Caregivers are caregivers and relationships must and will continue - regardless of the state of the economy” Karen said. “Whether the economy is great or lousy relationships with our loved ones remain. I hope that companies and employees will embrace tools such as those we have identified or Magnolia Prime’s Telebeneficiary™ Service to facilitate supportive and healthy relationships with their loved ones.”

About Magnolia Prime

Magnolia Prime develops practical, user-friendly services and products that promote the independence of elderly adults and simplify the lives of their family members and caregivers. We have developed the patent-pending Telebeneficiary™ Service, which provides interactive telephone reminders and support. For more information about Magnolia Prime LLC, please visit our website at www.magnoliaprime.com.

Media Contact:

Karen Routt Magnolia Prime LLC (650) 472-3775 karen@magnoliaprime.com www.magnoliaprime.com

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