September 29, 2017

In the part one of this series, we talked about how Magnolia Prime can help organizations that support the aging population with their emergency preparedness procedures during the watch and warnings phase of a natural disaster.

Now, let’s turn to the recovery phase. We know how important it is to maintain contact with the elderly population to offer reassurance and support. Older victims will need special attention as Texas and Florida recover. This group is affected by disasters well after the rain and other threats have passed. For instance, in the wake of Katrina, the elderly in New Orleans have been dying in higher numbers than usual (1).

Magnolia Prime can help organizations by providing check-in calls in native languages. There is tremendous value to these older victims of hearing a familiar voice and knowing that someone cares. Magnolia Prime also allows you to tell who didn’t answer the check-in call, thereby giving you the opportunity to follow up those people. Peace of mind...

September 19, 2017

Recent events have shown us that natural disasters can occur at any time. Our hearts go out to the victims of Hurricanes Harvey and Irma. Amidst any natural disaster one of the biggest challenges is effective communication. For the elderly population, it can be a matter of life and death. For example, during Hurricane Katrina 71% of those who died were older than 60 (1). Magnolia Prime’s TelebeneficiaryTM service provides organizations, that support the aging population, with an automated communications tool that delivers scheduled, native language messages. We hope that Magnolia Prime will give organizations peace-of-mind knowing they are better prepared to communicate with their residents in the event of a potential disaster. 

In the early stages of a natural disaster, during the watch and warnings, Magnolia Prime can support your emergency preparedness procedures, allowing you to communicate with your residents through use of customized voice messages. Specific features to help...

August 9, 2017

Magnolia Prime recently attended the 14th Annual Silicon Valley Boomer Venture Summit. The theme for this year was, Global Investment in the Longevity Market. We were excited to be able to have a booth, pictured below with Karen Routt, CEO, and Kevin Williams, VP of Business Development. It was a great opportunity to network, meet, hear, and discover. The event brings together entrepreneurs, leaders in the field of aging and the venture community to create a unique forum to explore, share and design products and services that will dominate the baby boomer market in coming years. 

It was invaluable to be in an environment where there was so much focus on the longevity marketplace. Magnolia Prime is not new to this conference. In a prior year, we were a finalist in the business plan competition.

The speakers were abundant and knowledgeable. There was a lot of beneficial networking and a rich variety of vendors with an array of services and products. A portion of the companies, inclu...

July 17, 2017

A close friend recently recommended the book, Being Mortal, by Atul Gawande. She thought it might help me. You see, my mother’s health is failing. She has severe dementia and is in a memory care residence. Gawande’s book has powerful messages and has helped me on the journey I am now on with my mother.

Gawande addresses current end-of-life care and presents a powerful alternative within the medical establishment and in our families. The book focuses on medical procedures and living conditions in later life. Through case studies, stories from his own life, and examples of individual experiences, he builds a strong case for reform.

When discussing living conditions, Gawande speaks to the reality that as people near end-of-life, decisions about their living situation are primarily aimed at ensuring safety at the expense of maintaining quality of life which can vary from person to person. He discusses the evolution of end-of-life living conditions. In the mid 1900’s the majority of deaths oc...

May 31, 2017

Click on the link below to view our May newsletter:

Magnolia Prime Newsletter

March 29, 2017

“Sandwich” used to be a lunch item I grew up on (peanut butter and mayonnaise – yes, you read it correctly… but that is another story for another time.) About five years ago it started taking on a new meaning. I became part of the sandwich generation. As one website defines, The Sandwich Generation refers to a generation of adults who care for their aging parents, while simultaneously supporting their own children. It is estimated that one in eight Americans aged 40 to 60 are currently a part of the sandwich generation (1). I hypothesize that this statistic is measurably higher here in the Bay Area. So, if you are not a “member”, chances are you know someone who is.

Two life changing events happened in 2007. My daughter was born and my mother experienced a mental breakdown. As I saw a personality take form in my daughter, I saw my mother’s personality wither away.  Were there warning signs with my Mom? In hindsight, yes, of course. She experienced some big life triggers. But I had a two...

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Magnolia Prime, Inc.

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